Webflow vs Wix: A Detailed Comparison 2024

Searching for the best website-building platforms for blogging or building your e-commerce site? Webflow and WIx can be the perfect choices. However, you will need only one platform to open your site.

A detailed comparison between Webflow vs Wix reveals that Webflow empowers you with deep design control and customization, while Wix is more beginner-friendly. Both platforms come with AI assistance to simplify your tasks.

Let’s delve into a comprehensive comparison of Wix vs Webflow to ensure you are fully informed and can make the best decision for your needs.

What is Webflow? 

Webflow is a cloud-based CMS that offers web design and development. The platform combines visual design with coding capabilities. It allows users to design responsive websites using a drag-and-drop interface while giving developers the flexibility to access and manipulate the underlying code.

Webflow is particularly popular among designers who want to build custom, high-quality websites without extensive coding knowledge.

What is Wix?

Wix is a widely used website builder that offers hundreds of attractive templates. Its intuitive drag-and-drop features make it super simple to build all types of websites. 

Wix is good for users who prefer a straightforward approach to building and managing their online presence without needing technical skills.

Wix provides a range of customizable templates and a variety of built-in features to help users get their sites up and running quickly.

Webflow vs Wix: Comparison at a Glance 

Webflow vs Wix: A Detailed Comparison

Comparing Webflow vs Wix can be difficult, regardless of whether you are a designer, a small business owner, or just trying to establish an online presence. 

The following is a thorough comparison of Wix vs webflow to assist you in choosing wisely:

Webflow and Wix: Features

Both Webflow and Wix offer a ton of features that make website building convenient. However, some specific features make them better than one another. 

Webflow features

Key features of Webflow are as follows:

• Web design: The CSS grid–powered layouts visually represent the web as you design, making it easy to modify. You also can use custom codes to add anything that is not available on the platform.

• Template: Over 2,000 free and premium templates are available for you to customize the website. Most of the premium templates only cost around $30 to $100.

• CMS: Webflow comes with an advanced content management system (CMS). It includes all the necessary tools, such as CMS API, RSS feeds, dynamic modification, and more.

• SEO: Alt tags for images, Auto-generated XML sitemap, meta title, and custom tags ensure your website page is fully optimized for search engines. Besides, open graph settings help improve social media performance.

• Integration: Webflow is integrated with Google Analytics, MailChimp, and Zapier. You can also link with other apps to manage your website better.

• Hosting: It makes hosting websites more convenient with fast load times, 301 redirects, daily backups, page password protection and more.

Wix features

Key features of Wix are as follows:

• Website design: Key features of Wix for designing include a mobile editor, entrance transmission, image filters, custom fonts, and more

• Templates: It comes with more than 800 templates. The templates are modern and professional.

• SEO: Wix SEO best practices include canonical tags, meta tags, redirect managers, structured data markup, and more.

• Hosting: This includes hosting with SSL and automatic updates, and there is no need for external hosting services.

• Business management: Custom forms, CRM, payment solutions, automation, and other business tools make it easier to manage Wix business websites.

Which one is better?

When comparing Webflow and Wix, Webflow offers more templates with extensive customization options. It is good for users who need precise control over their website’s design and functionality.

In contrast, Wix is suitable for beginners to launch a website in no time. Still, Webflow will stay ahead with more beneficial features such as advanced design options, satisfactory SEO performance, and integration.

Webflow vs Wix: Pricing

After comparing the features, if you compare the pricing, you will notice quite a difference. However, both Webflow and Wix offer different pricing plans that fit the needs of different people.

Here is a pricing comparison table for Webflow and Wix:

Which one is more cost-efficient: webflow cost vs Wix hosting cost?

Webflow offers two different pricing categories. One is for general websites, and the other is for e-commerce websites. In the case of Wix, you can build any type of website by purchasing its Core, Business, and Business Elite plans.

The Wix monthly cost is slightly higher than the Light and Core plans. Whereas Weblow premium plans start only at $14 per month, you need to pay $17 per onth for Wix. However, in the case of top-end plans, Wix is more affordable.

But comparing the pricing of both of these platforms, Webflow offers more diverse options with ecommerce and general plans. Plus, overall, the packages are affordable and provide more value.

Webflow vs Wix: Design Flexibility

Webflow and Wix offer design flexibility even if you don’t have any coding language. Let’s explore detailed design options for both platforms.

Designing with Webflow

While designing websites, Webflow has useful tools such as CSS filters, flexbox, global swatches, and more than 2,000 fonts. Besides, it translates every design into code, and you can display the code on the screen instantly.

Webflow also allows you to create 3D motion designs without doing any coding. You can make complex animations even if you don’t have any knowledge of JavaScript. 

Even if you want to modify complex designs, you have full access to HTML, CSS, and JavaScript. You may need to invest a bit more effort in Webflow, but once you learn the process, you can get better output. 

Designing with Wix

A report by Think With Google shows over 50% of website traffic comes from mobile. To ensure you have a responsive mobile design for your website, Wix Studio offers a mobile site editor with a separate mobile welcome screen.

Besides, you can upload videos and customize their appearance with different styles. You can use vector art, slideshows, text masking, and other tools to make your designs more attractive. The drag and drop editor especially, is super easy to use.

Which is more flexible?

Webflow clearly offers better design flexibility than Wix. It has a great mix of color and animation to make top-notch websites. Besides, it provides extensive control over every aspect of design, from layout and styling to animations and interactions.

Comparing Wix Studio vs Webflow, Wix offers ease of use with its drag-and-drop interface and is suitable for simpler, less customized designs. 

Webflow and Wix: User Friendliness

Webflow vs Wix has a different level of user-friendliness. The functions and features are easy to use and navigate but require a different learning curve due to the distinctive user interface.

Using Webflow

Webflow offers a rich set of design tools and capabilities, but this depth comes with a steeper learning curve. You can use its drag-and-drop functions and a box model to design & modify web pages.

The pre-designed templates in Webflow are quite easy to use. Even if you are a beginner, you will have no problem understanding the functions. 

However, if you are building the site from scratch without any template, you can find it a bit complex at the beginning. 

Nonetheless, the overall user interface of Webflow is easy to navigate.

Using Wix

Wix, on the other hand, has a less complex drag-and-drop user interface. It doesn't have many advanced customization features like Webflow, which makes it beginner-friendly.

Most templates have straightforward designs that you can customize as you want. Various customization options will appear on the screen whenever you click on an element. Not only that, navigating through all the functions on the website is also pretty easy.

Which one is more user-friendly: Wix vs Webflow?

You will find Wix more user-friendly when using both platforms. Its functions are quite easy to navigate and you can build your website effortlessly. To be more specific, Wix is especially better for users having no previous experience of web designing.

However, once you learn to use the advanced features of Webflow, you will be more comfortable with this platform.

Webflow or Wix: SEO 

SEO is crucial for every website, as it helps you rank on search engines. Both platforms offer some fantastic tools to boost your site’s marketing and SEO.

Webflow SEO tools

Webflow is SEO friendly with the availability of all the necessary tools. It has basic SEO tools such as:

• URL slugs

• Meta tags

• Mobile Optimization

• XML Sitemap

• Image alt text, etc.

The best thing about Webflow SEO is that it gives you more control over your SEO settings. It allows you to set indexing rules, do SEO markups, redirect your pages, and more.

The greater control over SEO ensures a steady webflow page speed.

Wix SEO tools

Wix also offers all the basic SEO tools. Plus, it has a more advanced SEO Wizard tool that brings better SEO performance. You can even connect your site with Semrush and SE ranking to get keyword suggestions. However, the Wix CMS system responds a bit slower.

It often builds separate versions of web pages for desktop and mobile users instead of creating a universal, adaptable page, which also makes it less responsive. Other than these, Wix offers great SEO performance helping your website perform better on search engines.

Which one is better for SEO: webflow vs. wix SEO Performance?

Webflow outperforms Wix by a long margin when you compare Webflow vs Wix SEO performance. It offers many advanced SEO tools and you can customize the functions efficiently. Optimizing SEO in Wix is easier, but Webflow offers more customization options that are essential for SEO.

Webflow vs Wix: Compatibility with Third-Party Apps

Connecting your website to third party apps is necessary to activate various functions. Fortunately, both options offer plenty of integration options.

Webflow compatibility

Some of the popular third-party tools available for integration with Webflow are:

• E-commerce integrations: Shopify, Foxy.io, etc, for linking products.

• Analytics and tracking: Google Analytics, Hotjar, Facebook Pixel, etc, for evaluating performance.

• SEO and optimization: MOZ, SEMrush, etc, for keyword suggestions and SEO optimization.

• Social media and sharing: Facebook, YouTube, X, Instagram, and other social media sites to promote your site.

• Marketing tools: Mailchimp, HubSpot, Zapier, etc, to build a customer base and advertise your site.

Webflow offers integrations with hundreds of more tools. The integration system is quite flexible and works efficiently.

Wix compatibility

Some of the popular third-party apps available for integration with Wix are:

• Marketing apps: Mailchimp, Site Booster, and Get Traffic

• E-commerce integrations: Barcode Man Label Printing, Modalyst, Printify, and Etsy.

• Service & events: Airbnbs map, Boom Event Calendar, and  Nash: All-in-1 Local Delivery for e-commerce websites 

• SEO and optimization: SE Ranking, SEMrush, etc, for SEO optimization

• Social media and sharing: Facebook, X, YouTube, Instagram, and other social media sites for sharing content.

Wix also offers a third-party app library to easily find the available integration options.

Which one is more compatible?

Webflow offers greater flexibility and control when it comes to integrating with third-party apps. Its ability to embed custom code, use APIs, and support complex integrations makes it the better choice than Wix. 

Webflow’s integration with third-party apps greatly helps businesses to improve their working.

Webflow vs Wix: Security

A strong security measurement is crucial to protect your website from DDoS attacks, malware, and other cyber security threats. Both Webflow and Wix have taken the necessary measurements to ensure your site’s safety. 

Webflow security

Webflow is SOC 2 Type II certified to ensure proper handling of sensitive data. The company hires a third-party independent auditor to check everything and issue the certifications. Webflow uses the AES256 bit over TLS 1.2 and 1.3. for secured data encryption.

Stripe is Webflow’s official payment processing partner. It is well-secured and doesn't keep any record of sensitive payment information. 

Webflow also offers a Data Processing Agreement (DPA). It ensures the platform can not misuse your or your users' personal data. They run annual penetration tests with external security firms and make the reports available to users.

Wix security

Wix offers a 2-step verification method to protect your logins. Besides, it uses HTTPS, TLS 1.2 & above, and SSL for data encryption.

Wix complies with GDPR, CCPA, and LGPD regulations to protect your privacy. It also has security certifications from PCI DSS Level 1, Soc 2 Type 2, and multiple ISOs.

The unique thing about Wix is that it runs a Bug Bounty Program. It invites security experts or hackers to hack their platform. If anyone finds any loophole, they reward the hacker and fix the issue immediately.

Which platform is more secure?

After comparing all the security features and functions, one can easily say that Webflow is more secure. It takes strong security measures to ensure all your data are private and free from the risk of theft. 

Wix vs Webflow: Backup & Restore

Backup and restore options are necessary safety measurements against data loss. 

Webflow backup options

Webflow automatically backs up your site progress as you work. The backup option is available in all of its plans.

If you lose data, you can restore it manually. It shows progress at different points in time so that you can restore any version you want.

Wix backup options

Wix also offers an automatic backup option. Every time you save a change or publish your website, it will create a backup.

It also comes with site history to ensure you can restore any of the versions you want. You also can create manual backups if you want.

Which one is better?

Both Webflow and Wix are equal when you compare their options to backup and restore. You can go with both if only these options are your priority.

Webflow vs Wix: Artificial Intelligence

Artificial Intelligence (AI) tools can help you design websites more efficiently. Webflow and Wix offer AI assistance to quickly perform various tasks.

Webflow AI

Webflow can help you design and publish your website using AI functions such as:

• Generating image alt text.

• Optimizing SEO settings.

• Creating CMS content super fast.

• Creating unique images without copyright.

The platform offers more AI facilities. All you need to do is input a simple prompt, and the AI will make your life easier.

Wix AI

The best thing about Wix AI is that it can design and build a whole new website within a few minutes. If you don't have much experience in website design and development, you can use Wix ADI to build one.

The AI in Wix can do everything from creating site profiles to designing site layouts and modifying SEO settings. You need to master the prompt, and once you do, you can get amazing returns.

Which AI is more efficient: Wix vs webflow AI?

You can create and design your website more efficiently using Wix ADI, which saves a lot of your time. Webflow’s AI is okay but not as enriched as Wix ADI.

Overall, if AI-driven automation and assistance are key considerations for you, Wix provides more direct and user-friendly AI capabilities.

Webflow vs Wix: Switching Platform

Switching your hosting or web designing platforms is a critical issue if you plan to migrate your website to a new service, such as from Wix to Webflow. 

Here’s how Webflow and Wix handle the process:

Webflow switching facilities

Webflow allows users to export HTML, CSS, and JavaScript code. You can upload these files to your new hosting or website-building platform to transfer the whole site design. However, it doesn't allow you to take out the dynamic content.

Wix switching facilities

Wix offers limited options for exporting website content to a new platform. You can export certain types of content, such as text, images, and videos, but can’t export the source code.

It allows you to seamlessly transfer sites from one Wix to another but it isn't very convenient when you try to move your site to a new host.

Which one is more convenient?

Webflow offers better switching facilities than Wix, as it allows for the export of site code. Wix, on the other hand, has more restrictive export options, as you can not get the site codes for transfer. Another drawback is that it doesn’t offer any built-in migration tool that makes site transfer more hassling.

Overall, Webflow provides you with more flexibility and tools for migrating content to a new platform. If you are looking for convenience to migrate websites, Webflow surely is the better option.

Webflow vs Wix: Customer Support and Community

The availability of customer support and community is essential to getting help in times of necessity. Both Webflow and Wix have dedicated support available for you.

Webflow support

Webflow offers various support options, including email support and live chat. Besides, a comprehensive help center and a university platform (Webflow University) provide you with tutorials, guides, and documentation.

Moreover, Webflow has an active community. If you face any problem, you can seek help here, or you can also share essential tips with others. Experts also share their valuable tips on this platform.

Wix support

Wix has a dedicated customer support team available for you through phone. You can also chat live with the representatives or contact them via email. Its user community is also pretty active with valuable information.

You can also check the Wix website to find articles, tutorials, and video guides. Wix often arranges webinars and offers courses to teach you about various functions of their platform.

Which one is more supportive?

Wix customer support is comparatively better. They are available 24 hours a day and are quite responsive. A huge drawback for Webflow is that their live support is available only from 6 Am to 6 Pm PT.

The only positive thing about Webflow is that the community support is superb.

Frequently Asked Questions (FAQs): 

How much does Webflow cost?

Webflow costs (billed annually):

General category:

• Basic: $14/month

• CMS: $23/month

• Business: $39/month

E-commerce category:

• E-commerce Standard: $29/month

• E-commerce Plus: $74/month

• E-commerce Advance: $212/month

Wix or Webflow: Which one is better for small businesses?

Webflow is a better option for small businesses for its cost-effectiveness and extended set of tools. You also get more advanced customization options and design flexibility.

Do large companies use Webflow?

Yes, numerous large companies and enterprises, such as Dropbox & Rakuten, use Webflow. It has powerful design capabilities, the latest technology, advanced functionality, and flexibility for broad websites.

Is Webflow better than Wix for SEO?

Yes, Webflow offers more advanced SEO tools and better customization options than Wix. Its clean code, custom meta tags, and detailed settings provide greater control over SEO, offering better performance. 

Can I use custom code on Webflow and Wix?

Yes, you can use custom code on both Webflow and Wix. Webflow allows for extensive custom code integration, including HTML, CSS, and JavaScript. Wix supports custom code through its Code Embed feature and app integrations.

Which is more user-friendly: Webflow or Wix?

Wix is more user-friendly with its intuitive drag-and-drop editor, making it easier for beginners to create and manage websites. Webflow offers more advanced design tools and customization but has a steeper learning curve.

Webflow vs Wix: Which is Right for You?

Comparing Webflow vs Wix depends on your specific needs and preferences. Webflow is way better than Wix when it comes to advanced design capabilities and greater control over your site’s functionality. With more responsive design and CSS styling, it beats Wix Studio by a long margin.

However, Wix is ideal for beginners due to its user-friendly drag-and-drop editor. In terms of SEO performance and affordability, Webflow is the better option.

If you plan to start an eCommerce site, then again, Webflow is the better option. It offers robust functionality to manage your stores. Besides, you can safely integrate all the payment platforms with Webflow.

The comparison shows Wix has some strength, but overall, Webflow is the better option for everyone.

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