Webflow Reviews: The Latest Pros and Cons

Explore detailed Webflow reviews highlighting the latest pros and cons. Uncover insights on design flexibility, ease of use, pricing, and more to help you choose the best platform for your website.

12 min read

Webflow Pricing Plans Overview

Webflow offers different pricing plans for individuals, businesses, and teams catering to a wide range of users from freelancers to larger companies.

1. Site Plans

These plans are designed for users who want to create websites without e-commerce functionalities.

Plan

Monthly Cost

Annual Cost

Features

Starter

Free

Free

Basic features, 2 static pages, Webflow branding

Basic plan

$15

$12

Custom domain, 50 CMS items, 500 monthly form submissions, no Webflow branding

CMS

$20

$16

2000 items, 1000 monthly form submissions, 3 content editors

Business plan

$39

$36

10000 CMS items, 2000 monthly form submissions, advanced SEO features, 10 content editors

2. E-commerce Plans

These plans are Created for users who want to manage online stores.

Plan

Monthly Cost

Annual Cost

Features

Standard

$29

$24

500 items, Free transaction.

Plus

$74

$42

1000 items, Free transaction, advanced e-commerce features, up to 5 content editors

Advanced

$212

$130

3000 items, advanced e-commerce analytics, Free transactions, up to 15 content editors

3. Account Plans

These plans focus on collaboration and workflow tools for teams.

Plan

Monthly Cost

Annual Cost

Features

Individual

$16

$12

Single user, all site plans available, custom code and design features

Team

$35 per user

$28 per user

Collaboration tools, unlimited projects, shared folders, team management features

Enterprise

Custom pricing

Custom pricing

These features for large Companies, priority support, advanced security options

Notes:

  • Free Trial: Webflow comes with a free trial where you can use the platform without committing to anything. They can start building their sites, and experience the features firsthand without even utilizing API or Linux.
  • Annual Discounts: Opting for annual billing can save users money by cutting the cost by 10 – 20% per year.
  • Transaction Fees: Webflow doesn’t charge transaction fees for e-commerce plans (however e-commerce plans are limited in functionality), however, payment processors will have their fees.
  • Support: The only difference is that all plans come with access to Webflow’s customer support, community forums, and tutorials, but you may have paid premium support options with more sophisticated plans.

Section 1: What is Webflow?

1.1 Overview of Webflow

Webflow is a web design and development platform that empowers users to create responsive websites without writing crazy code. Webflow is a fully-fledged website builder, founded in 2013, and has evolved to be a great tool for almost everybody: freelance designers, creative agencies, or businesses with an online presence.

Where it differs from traditional website builders is in how it takes the flexibility of design for webflow as equal to Adobe products and as a result still allows for the functionality of development tools. Suitable for both designers and developers, it’s this unique combination that makes it so!

1.2 How Webflow Works

One thing that Webflow used to have in its favor is that it is very easy to use and you can do it all with no knowledge of code — you just drag and drop. This interface allows users to interact with HTML and CSS elements more intuitively. Webflow has a content management system (CMS) built in and its combination saves time by letting users build and manage dynamic content.

Users can export their design onto clean, production-ready code, which can be hosted on Webflow’s servers, or elsewhere. This flexibility makes Webflow a great choice for web projects where you want to keep ultimate control over it.

Section 2:  Pros of Using Webflow

Webflow Reviews: Key Pros

2.1 User-Friendly Interface

Webflow has one of the most user-friendly interfaces. With drag-and-drop functionality, creating a great site is easy, even for users who do not possess any coding knowledge. Designed with an intuitive layout that enables designers to see changes happen in real-time instead of the more customary trial and error of web design.

However, its accessibility is what makes Webflow so attractive to designers who would rather put effort into creating a look versus getting tangled up with all of the techy details. No need to jump down the lane of code, users can easily manipulate elements, adjust layout, and also apply styles.

2.2 Responsive Design Capabilities

These days with mobile traffic booming, having a responsive design is a force required. Built-in responsive design capabilities that Webflow does offer. Creating a site that adapts dynamically to different screen sizes can be beneficial for users because they don’t need to adjust what they’re viewing. Websites can be designed with built-in rules that automatically appraise the device they're being viewed on and adjust it accordingly.

Responsible design tools like breakpoints let users stand the layouts accordingly for different devices, and there is a range of responsive design tools for the platform provided by it. The advent of this feature adds to the user experience and helps improve SEO too, as search engines always favor mobile-friendly sites.

2.3 Flexibility and Customization

Customization was one of the things people loved about Webflow. Some users can make unique and visually striking designs that are more noticeable in the crowded online marketplace. It permits your designers to create animations, styles, and interactions without any barriers to creativity.

With Webflow, you can show off your portfolio and build a brand identity, no matter if you are a freelancer or a business. This also speeds up the design process with a large pre-built components/templates library to customize.

2.4 Built-In SEO Tools

SEO is essential for any website aiming to attract organic traffic. Fortunately, Webflow comes packed with a dowry of SEO tools built to assist you in optimizing your site for search results.

Users can quickly edit meta titles, descriptions, and alt text for pictures on Webflow. On top of that, the platform produces clean, semantically provable code that makes search engine crawling and indexing better. They can also set up 301 redirects and use SSL certificates, without the need for third-party tools.

Together these features work to improve a website’s search engine visibility, which makes Webflow a viable option for those that take the web seriously.

2.5 E-commerce Functionality

With the rise of online shopping, having a robust e-commerce platform is essential for businesses looking to thrive in the digital marketplace. Webflow offers integrated e-commerce functionality, allowing users to create and manage online stores seamlessly.

Users can design their online storefronts while maintaining full control over the aesthetics and user experience. Webflow’s e-commerce tools include inventory management, customizable product pages, and secure payment processing. This enables businesses to create unique shopping experiences without sacrificing design integrity.

Section 3: Cons of Using Webflow

Webflow Reviews: Key Cons

3.1 Learning Curve

Webflow’s interface is generally not that bad; However, at the same time, it has a learning curve if you are starting from scratch with web design or development. The drag and drop simplifies a lot, but not all, with some features and tools that may make the user find him or herself struggling, at least initially.

The first-time commitment required to learn what you can do with the platform is daunting for beginners. While Webflow still lacks some much-needed educational resources, it does have tutorials and documentation to help get you up to speed.

3.2 Pricing Structure

Another thing that could bother users is Webflow’s pricing structure. The platform is free, but the most important features are locked behind paid tiers. When users require advanced functionalities such as e-commerce capabilities or additional CMS collections, costs can quickly run up.

This is a subscription-based pricing model, which may not be suitable for users who like to pay once. For individuals or businesses on a tight budget, this is something that should be carefully considered.

3.3 Limited Third Party Integrations

With an impressive set of features, Webflow doesn’t quite integrate as seamlessly with third-party tools as the competition does. However, if users try to plug Webflow into their favorite marketing, CRM, or analytics tool, they might run up against limitations.

While there are some popular integrations available, for users with particular needs some workarounds or the loss of certain functionalities may be necessary. For businesses in particular, having to rely on external tools as part of their operational model can limit the overall user experience.

3.4 Performance Issues

A number of users have complained about poor performance, such as slow loading time especially if you animate highly or if you are using heavy images. Webflow creates clean code but you have to take into account if your site was designed and optimized properly.

Users should be mindful of best practices for web performance, including optimizing images, minimizing animations, and ensuring efficient coding. Addressing these factors can help mitigate potential performance problems.

Section 4: Comparing Webflow with Competitors

Comparing Webflow with Competitors

4.1 Webflow vs. WordPress

Webflow vs WordPress comparison looks like both have their strengths and weaknesses. WordPress is an open-source content management system (CMS) that comes with thousands of themes and plugins, making for an incredibly flexible content system. It may however require more technical know-how to manage effectively.

While Webflow is more visual, designers using it won't have to write tons of code to build stunning websites. If you want to customize heavily through plugins, then you might use WordPress, but if you really want a good design and a good user experience, then Webflow is for you.

Webflow vs. WordPress Comparing

Feature

Webflow

WordPress

Ease of Use

Visual, drag-and-drop interface. Some learning curve, but intuitive for designers.

Beginner-friendly, but can get complex with plugins. Dashboard-oriented, not as visual.

Customization

Highly customizable, complete design freedom. Offers custom code options.

Extremely flexible with thousands of themes and plugins. Coding is required for deeper customization.

Design Capabilities

Excellent for designers—pixel-perfect, responsive design, custom animations.

Strong, but dependent on themes and third-party plugins for advanced design.

CMS Features

Built-in CMS, intuitive for managing dynamic content.

Most powerful CMS with a wide range of plugins. Ideal for blogs, and large-scale content.

SEO

Built-in SEO tools (alt tags, meta descriptions, etc.). Clean code for better SEO.

Powerful SEO plugins like Yoast make it highly customizable for SEO needs.

E-commerce

Built-in e-commerce, no transaction fees, but with limited integrations.

Requires plugins like WooCommerce for e-commerce, which can be complex.

Performance

Generally fast, but performance can drop with complex designs.

Performance depends on hosting and optimization. Plugins can slow down the site.

Pricing

Free tier available. Paid plans range from $12–$130/month (for business and e-commerce).

Free open-source platform. Hosting costs and premium themes/plugins range from $3–$50+/month.

Support

Email and live chat support are available in higher-tier plans. Large community.

Support depends on your hosting provider. Massive community with extensive documentation.

Best for:

  • Webflow: Designers, developers, and small businesses that need visually stunning websites with complete design freedom.
  • WordPress: Bloggers, content-heavy websites, and businesses needing deep customization with plugins.

4.2 Webflow vs. Wix

If you are looking for something that is very easy to use and simple is Wix. Webflow and Wix are both drag-and-drop builders, but Wix is generally perceived to be a bit easier to use if you’re new to coding. But, of course, it has no design flexibility like Webflow, which means fewer customization options.

With such robust design capabilities, Webflow would be a better option for professional designers or businesses who want to create a unique brand identity. If you only require a simple website that doesn’t require a lot of technical savvy, then Wix might suit you better.

Webflow vs. Wix

Webflow vs. Wix Comparing

Feature

Webflow

Wix

Ease of Use

Some learning curve, especially for those without a design background.

Extremely beginner-friendly, designed for non-technical users with a drag-and-drop editor.

Customization

Highly customizable, and gives more control over design and coding.

Limited customization compared to Webflow. Templates are easy to edit but lack flexibility.

Design Capabilities

Pixel-perfect design capabilities, ideal for custom animations and interactivity.

Basic design options. Good for simple, no-fuss websites but not for highly custom designs.

CMS Features

Built-in CMS for blogs, portfolios, and dynamic content.

Basic CMS features. Better for small businesses and personal websites.

SEO

Built-in SEO features with more control over code and structure.

Decent SEO tools, but less flexibility compared to Webflow. Suitable for small websites.

E-commerce

Robust e-commerce features with no transaction fees (for paid plans).

Basic e-commerce capabilities and additional transaction fees apply.

Performance

Generally fast, but complex sites can have slower load times if not optimized.

Limited performance options. Wix’s all-in-one approach can slow down larger, more complex sites.

Pricing

Free tier available. Paid plans range from $12–$130/month (business and e-commerce).

Free plan available with Wix branding. Paid plans range from $16–$49/month (e-commerce).

Support

Email and live chat support for higher plans. Knowledge base and community are available.

24/7 customer support on premium plans. Comprehensive help center.

Best for:

  • Webflow: Professional designers, freelancers, and businesses that need advanced customization and control over design.
  • Wix: Beginners and non-technical users who need a quick, easy-to-build website for small businesses, portfolios, or personal projects.

4.3 Webflow vs. Shopify

Shopify is a well-known, simple, and feature-rich platform for e-commerce and it’s specifically designed for online stores. Whereas Shopify offers a rather limited approach to giving users control over building and running an online shop, Webflow blends the flexibility of design with control over development. However, its main appeal is that it is easy to use and comes with built-in e-commerce functions so other than that for businesses who are looking for a quick setup and to streamline the store management Shopify is the best choice.

However, when it comes to design capabilities, Webflow provides far more advanced customization options. With Webflow, users have greater control over every aspect of their site’s design, including custom animations, interactions, and pixel-perfect adjustments. While Shopify offers a variety of attractive templates, it doesn’t offer the same degree of design freedom as Webflow, making Webflow a better option for businesses or designers who want full creative control over their website’s appearance.

Webflow vs. Shopify Comparing

Feature

Webflow

Shopify

Ease of Use

Requires some design and coding knowledge. Suitable for developers or advanced users.

Extremely easy to set up and use, specifically for e-commerce purposes.

Customization

Full control over design, animations, and page structure. Custom code supported.

Limited design customization. Templates are easy to edit but with fewer design options.

Design Capabilities

High flexibility for design. Ideal for creating unique, visually engaging websites.

Shopify has good themes, but its design is template-driven and less customizable than Webflow.

CMS Features

Suitable for both content-driven sites and online stores. CMS features are excellent.

Primarily focused on e-commerce, less content management flexibility for blogs or other non-commerce content.

SEO

Built-in SEO features for better control of on-page SEO elements.

Decent SEO features, but more e-commerce-focused. Can be customized further with apps.

E-commerce

Strong e-commerce features, no transaction fees on higher-tier plans, but fewer integrations.

Best-in-class e-commerce platform with extensive integrations, shipping, tax handling, and 24/7 support. Transaction fees apply on all but Shopify Payments.

Performance

Great performance, but complex designs may slow it down.

Excellent performance optimized for fast load times, especially for online stores.

Pricing

E-commerce plans start at $29/month and go up to $130/month. No transaction fees.

Pricing starts at $39/month and goes up to $399/month. Additional transaction fees (if not using Shopify Payments).

Support

Good support on paid plans. Dedicated support for higher tiers.

24/7 customer support across all plans, plus a large knowledge base and community.

Best for:

  • Webflow: Businesses that want a visually striking online store along with content-driven websites, with full design flexibility.
  • Shopify: E-commerce businesses, especially larger stores or those needing robust sales tools, third-party app integrations, and 24/7 customer support.

Section 5: User Experiences and Testimonials

5.1 Positive Reviews

Many users praise Webflow for its design capabilities and intuitive interface. Freelancers and agencies have expressed satisfaction with the platform’s ability to create custom websites without relying on developers. One user noted, "Webflow has transformed my workflow-designing websites feels like a creative process rather than a technical one."

Users also appreciate the extensive educational resources provided by Webflow, which help them maximize the platform's potential. This commitment to user education contributes to overall satisfaction.

5.2 Negative Reviews

Conversely, some users have reported challenges, particularly regarding the learning curve and pricing. A common sentiment among critics is that while Webflow is powerful, it may not be the best fit for beginners. One user mentioned, "I’m impressed with what Webflow can achieve, though it took me some time to fully understand how everything works."

Concerns about pricing and the limitations of third-party integrations have also surfaced in reviews. Users looking for more extensive functionality without added costs may find Webflow’s pricing structure less appealing.

Section 6: Conclusion

6.1 Summary of Key Points

We also dove deep into this comprehensive Webflow review that looked at the platform’s pros and cons, which make it a great choice for users thanks to a user-friendly interface, responsive design offerings, built-in SEO, and e-commerce features. The learning curve, pricing, lack of third-party integration and potential performance problems have to be taken into consideration before deciding.

6.2 Final Recommendation

In the end, Webflow is an ideal web design platform for designers and companies looking for an all-powerful, visually focused design solution. Its robust features and flexible design are what make it unique amongst competitors. But it’s something that those new to web design should take into account before jumping in.

If you are a user who is willing to spend time investing in resources and can appreciate a beautiful design, then Webflow presents a potential answer for your online presence.

General FAQs

FAQs About Webflow Review

Is Webflow really that good?

Webflow is considered a top-tier web design and development platform and for people who care about flexibility and creative control in design. It makes creating responsive visually nice websites without having to write extensive code. Now with Webflow, designers can build their pixel-perfect sites with custom animations and interactions with the help of its powerful visual editor. It has a built-in CMS as well, which means it’s a nice plug-and-play solution for dynamic content. Features like the advance/learn method allow the platform to have a learning curve for newbies but design agencies and businesses can depend on it to create professional websites.

Is paying for Webflow worth it?

If you are a user who demands advanced site design control and quality for your website, paying for Webflow is worth it. It features a load of functions with full customization capability, integrated CMS, SEO tool, and e-commerce as well. Webflow’s features are especially valuable to designers, businesses, and agencies who want an equally sophisticated, professional website that will be a cut above the rest. But for people who have a simple website or don’t have too much money to invest in the site, perhaps Webflow’s higher prices won’t be as cost-effective as alternatives like WordPress or Wix which are cheaper and (all the more) flexible.

What is the downside of using Webflow?

While Webflow does have some weaknesses, it has tons of strengths. It’s often a steep learning curve - particularly for users who are unfamiliar with web design. On the other hand, the platform gives enormous control and customization possibilities but feels overwhelming for beginners. Webflow’s pricing can get pricey as well: if you require more sophisticated features, like e-commerce or a greater CMS capacity per site, this can be one of the downsides. Additionally, the total number of third-party integrations available to you is far less as compared to a platform like WordPress, which might be a drawback for businesses that depend heavily on certain tools and services. Lastly, users who are just looking for a basic website may want more features than Webflow has to offer which may make it more complicated for them than really needed.

Is Webflow better than WordPress?

The choice between Webflow and WordPress depends on what you need. If you’re a type of user who always needs to have the absolute last pixel on the webpage, then Webflow is better for you because you can literally pixel-perfect every dot and configure everything yourself. For designers and creative pros, it’s especially great as it’s all about aesthetics and interactive elements. While WordPress provides more flexibility in terms of plugins, themes, and integrations, it becomes more flexible for users who need to create a highly customizable and scalable platform. Content-heavy websites are better suited with WordPress, such as blogs and large-scale businesses, while Webflow excels in projects and websites that should have a unique, modern look. Overall, Webflow is good at design, and WordPress is better functioning and customizable via its third-party plugins.

Is Webflow good for SEO?

Webflow is truly good for SEO. There are built SEO tools included as part of the platform that help its users to optimize such things as meta title, meta description, and image alt tags that are the basic requirement of Search Engine Optimization. Moreover, it will also create clean, semantic HTML code – this is what helps search engines understand our websites and crawl more efficiently. Webflow sites also load quickly and are responsive, which are both important to SEO performance. SSL certificates are supported on the platform, sitemaps are generated and there is also the option of 301 redirects for SEO. For those users looking for a website development strategy based on SEO priorities, Webflow’s performance-oriented features are a sound choice.

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